MVK monogramMikhail KuznetsovBook a call

MarketerCopywriterStrategistArtist

Twenty years writing the ads, offers and follow-up behind other people’s best months. Now I build the whole machine for a few brands at a time.

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“Good marketing, like great art… is timeless.”

  • Copy First
  • Sell The Second Click
  • Every Lead Hears Back
  • One Page, One Job
  • Taste Sells

How I work

The message does the heavy lifting.

Most businesses don’t have a traffic problem. They have a message nobody remembers, a page that asks for three things at once, and leads that never hear back. I fix those three, in that order, and everything after gets easier.

  • 01

    Copy before design

    If the words don’t sell on a plain white page, no amount of gold will save them. I write first and dress it after.

  • 02

    Every lead hears back

    Most of the money is lost after the click. Texts, emails and calls go out while the lead still remembers your name.

  • 03

    One page, one job

    Book, buy or reply. Every page asks for one of them, never all three.

  • 04

    AI does the grunt work

    Agents draft, sort and chase. I keep the calls that need taste and judgment.

By the numbers

Twenty years, measured.

Client revenue from my copy
$70M+
Years in direct response
20+
Lessons in the system
74
Kinds of copy the machine writes
19

Let’s talk

Got something that should be selling more?

Bring the offer and the numbers. We’ll find where the money leaks in the first hour.