The Copy Machine, by Mikhail Kuznetsov
The Copy Machine
Most AI copy reads like AI copy. This one writes from your brief, builds every piece on a combination from my copywriting system, and won't make anything up.
19 asset types, Score My Copy, and the frameworks behind more than $70M in client revenue sitting under every line.
Bought The Ultimate Copywriting System? Your first 30 days are already included.
1 Your brief
- Product
- The Ultimate Copywriting System
- Reader
- Owners who write their own pages
- Awareness
- Problem aware
- Voice
- Direct, warm, a little funny
2 The combination
- LeadSecret Lead
- HookCollier
- JourneyMoment of Truth
- FramesThe Gap, The Bridge, The Cost of Hope
- StackValue Stack
- CloseCLOSER
3 The asset
Subject: The one thing your best emails have in common
You already know your emails should sell. You've read the formulas. Still, most of what you send gets opened, skimmed and forgotten.
The copy that works has one thing in common, and almost nobody talks about it: it's written to one human being, not to a list.
You've hoped a course would fix this before. This one ends every lesson with something to do right now.
[Button: See the system]
01Who built it
I built The Copy Machine out of the system I teach.
My name is Mikhail. I've been writing copy for over ten years, from little snippets and emails I wrote for free to VSLs and launches for big brands. The copy I've written has helped my clients bring in more than $70,000,000 in revenue.
Every one of those frameworks went into The Ultimate Copywriting System. Then I put the whole system behind a machine that writes from your brief, so you get copy built the way I'd build it, in minutes.
Same rule as always: Human Copywriting. The person reading sits at the center of every sentence.
02The problem
AI copy has a tell, and your readers can smell it.
It sounds robotic. Sanitized, almost not human. The reader's very first reaction is "this person doesn't understand me," and instead of building a connection to the product, the copy pushes them away.
Worse, most tools will happily invent a testimonial, a statistic or a fake deadline if you let them. That's the kind of copy that gets advertising its bad rep.
The fix isn't a smarter prompt. It's a system underneath the words.
03The machine
That's why I built The Copy Machine.
An AI copywriter that has every lesson of the system in its head and writes in your brand's voice.
It writes 19 kinds of assets, from a single hook to a full VSL script. Plus Score My Copy, which grades copy you already have.
- Offers and pagesOffer
- Offers and pagesLanding page
- Offers and pagesElevator pitch
- Offers and pagesThe Big 3 sequence
- VideoVSL script
- EmailWelcome sequence
- EmailLaunch sequence
- EmailSoap opera sequence
- EmailCart close sequence
- Ads and socialMeta ads
- Ads and socialGoogle ads
- Ads and socialYouTube ads
- Ads and socialInstagram captions
- Building blocksHooks
- Building blocksHeadlines
- Building blocksBullets
- Building blocksGuarantee
- Building blocksCall to action
- Building blocksObjection stack
- ReviewScore My Copy
04How it works
Four steps, and the first one you only do once.
Save your brief
Your product, your reader (their pains, desires, objections and exact words) and your brand voice. It's saved, so every asset starts from it.
Pick an asset
Any of the 19, from a headline set to a five-email launch.
Pick a combination
Choose the lead, hook, journey, frames, stack and close, or let it pick from how aware your reader is.
Generate, edit, keep
Every asset is saved. Retitle it, edit it, copy it out. Your work stays yours.
05Copywriting Combinations
Six reels. Hundreds of thousands of combinations.
Every asset is built from one lead, a hook, a journey, up to three of the 9 Deadly Frames, a stack and a close. Spin it, or tell it how aware your reader is and it picks the lead the way the Great Leads rule says to.
How aware is your reader?
Lead
6 options
Hook
5 options
Journey
8 options
Frames
9 options
Stack
5 options
Close
5 options
06Score My Copy
Paste the copy you already have. Get the truth back.
Score My Copy grades your copy against the frameworks and hands back rewrites. It also runs an honesty check for the four things that get copy in trouble: research claims the science doesn't support, proof that looks made up, fake scarcity, and refund or cancel terms hidden from the reader.
Sample copy, before
Scientists say 95% of buying decisions happen in the subconscious.Unsupported research claim
Join 10,000+ happy students.Proof that looks invented
Only 3 spots left tonight!Fake scarcity
Cancel anytime*Hidden cancel terms
Rewritten
Fast feelings shape how people read the rest of a message, so lead with the one your product creates.
[Add your real number of students, and one named result.]
The price goes up on [real date]. Here's why.
$97 a month. Here is exactly how to cancel: [your steps].
07The psychology behind it
101 research-backed moves, and it knows which ones are real.
Under every generation sit moves drawn from 45 research topics, each one graded by the evidence with the original study cited. Only A and B grades get described to your reader as research. It never cites retracted work.
- A
Robust
It leans on it.
- B
Solid but conditional
Real, smaller, so it treats it as a test.
- C
Contested
Only the safe core, never called proven.
- P
Practitioner model
A craft framework, never called science.
- X
Not supported
Keeps the plain writing habit and drops the theory.
08Who it is for
Built for people who care what their copy says.
This is for you if
- You write copy every week and you're tired of starting from a blank page.
- You want copy in your own brand voice, built on frameworks that have sold for decades.
- You run offers, launches or ads and need emails, pages and scripts that line up.
- You want an honest second opinion on copy you've already written.
This is not for you if
- You want it to invent proof, numbers or deadlines. It won't.
- You won't fill in a brief. Everything it writes starts from yours.
- You want to trick people. The honesty check will flag it.
09Proof
The system behind the machine.
- $70M+
- in revenue generated for my clients
- 19
- asset types, plus Score My Copy
- 45
- research topics under the moves, each graded
Built on the work of
- Eugene Schwartz
- Gary Halbert
- Gary Bencivenga
- John Carlton
- Robert Collier
- Joe Sugarman
- Clayton Makepeace
- Michael Masterson and John Forde
One price. Every asset type.
Your AI copywriter
- All 19 asset types
- Copywriting Combinations, picked by you or by your reader's awareness
- Score My Copy with the honesty check
- Your brief saved once, used everywhere
- 101 graded research moves under every line
- Every asset you generate saved and editable
Already bought The Ultimate Copywriting System? Your first 30 days are included with it.
10Questions
Questions people ask before they start.
Does it make things up?
No. It won't invent testimonials, numbers, studies, guarantees, deadlines or scarcity. If your brief is missing something, it leaves a bracketed slot so you can fill it with the truth.
What is a combination?
One lead, one hook, one journey, up to three frames, one stack and one close. Those are the building blocks every sales page, email and ad is made of. Different combinations make different pieces of copy from the same brief.
What do I need to start?
A brief. Your product (what it is, the price, what's included, your real proof), your reader (pains, desires, objections, their exact words) and your brand voice. You fill it in once.
Do I need The Ultimate Copywriting System?
No, the machine works on its own. The course teaches you the same system it uses, so you'll know why it wrote what it wrote. If you buy the course, your first 30 days of the machine are included.
How much can I generate?
Up to 30 generations an hour.
Will it sound like my brand?
It writes in the voice you describe in your brief, with your words to avoid and your main call to action. The more of your reader's own words you give it, the more human it sounds.
11The decision
The decision is yours.
You can keep prompting a chatbot and cleaning up what it hands back. Or you can give one brief to a machine built on a real copywriting system and get copy you'd be proud to put your name on.
Not sure? Start anyway. Your first asset takes a few minutes.
Mikhail