The education
The Ultimate Copywriting System
The course walks you through why copy works, starting with the feeling your product actually sells and ending with how to close. By the end you can pick the build yourself, on any product.
See the course1 Your brief
Reader
Voice
2 The combination drag to reorder
Pieces drag or tap
Single email
Edit it with me
01Who built it
I built The Copy Machine out of the system I teach.
My name is Mikhail. I've been writing copy for over ten years, from little snippets and emails I wrote for free to VSLs and launches for big brands. The copy I've written has helped my clients bring in more than $75,000,000 in revenue.
Every one of those frameworks went into The Ultimate Copywriting System. Then I put the whole system behind a machine that writes from your brief, so you get copy built the way I'd build it, in minutes.
It follows the rule I hold myself to, which I call Human Copywriting. There's a real person on the other end of every sentence, and the copy should sound like it knows that.
02Education and implementation
You can learn the system, or you can have it write for you.
The implementation
The Copy Machine
This is the same system doing the work for you. You fill in one brief, it reads how aware your reader is, picks the build and hands you finished copy with a score on it. It's the one this page is about.
See how it works03The problem
AI copy has a tell, and your readers can smell it.
You've read it. It sounds robotic and sanitized, almost not human, and the reader's very first reaction is "this person doesn't understand me." So instead of pulling them toward the product, the copy pushes them away.
Worse, most tools will happily invent a testimonial, a statistic or a fake deadline if you let them. That's the kind of copy that gets advertising its bad rep.
What fixed it for me was putting a real copywriting system under every line, so the machine makes the same moves I'd make by hand.
04The machine
That's why I built The Copy Machine.
An AI copywriter that has every lesson of the system in its head and writes in your brand's voice.
It writes 19 kinds of assets, anywhere from a single hook to a full VSL script, and Score My Copy grades the copy you already have.
05How it works
Four steps, and the first one you only do once.
Save your brief
Your product, your reader (their pains, desires, objections and exact words) and your brand voice. It's saved, so every asset starts from it.
Pick an asset
Any of the 19, from a headline set to a five-email launch.
Pick a combination
Choose the lead, hook, journey, frames, stack and close, or let it pick from how aware your reader is.
It writes, then checks its own work
Before you see a word, it runs the anti-AI pass and Score My Copy. Then you drop your real proof into the [ADD] spots, tweak whatever you like, and keep it. Everything you make stays in your account.
06Copywriting Combinations
Six reels, and more combinations than you'll ever need.
Every asset is built from one lead, a hook, a journey, up to three of the 9 Deadly Frames, a stack and a close. Spin it, or tell it how aware your reader is and it picks the lead the way the Great Leads rule says to.
How aware is your reader?
Lead
Story Lead
6 options
Hook
HOOK Matrix
5 options
Journey
Personal Story
8 options
Frames
The Gap, The Bridge
9 options
Stack
Benefit Stack
5 options
Close
Makepeace Close Stack
5 options
07Before you see a draft
Every draft gets checked before it reaches you.
1
The anti-AI pass
It strips the em and en dashes, swaps every hype word on my banned list for the plain word, and cuts the throat-clearing openers. My own team gets held to the same list.
2
Score My Copy
It checks the draft against the modules, the 9 Deadly Frames and the Pendulum, then scores every section for Clarity, Desire, Interest and Conversion, weighted by how much of the sale that section carries. A landing page or VSL has to hit 85 before I'd call it ready, and everything else needs 80.
3
The truth lock
Where your copy needs proof you haven't given it, you get an [ADD] spot instead of a made-up number. Until those are filled, the score holds at 59. Copy with holes in the proof isn't ready, however good it sounds.
| Section | C | D | I | Cv |
|---|---|---|---|---|
| Hero headlineweight 2.5 | 9 | 8 | 8 | 7 |
| Subheadweight 1.5 | 9 | 7 | 7 | 6 |
| Problem and reframeweight 1.0 | 8 | 8 | 7 | 6 |
| Mechanismweight 1.0 | 8 | 7 | 7 | 6 |
| Proofweight 1.5 | 8 | 6 | 6 | 6 |
| Offerweight 1.5 | 9 | 7 | 6 | 8 |
| Primary CTAweight 2.0 | 9 | 7 | 6 | 8 |
| FAQ and objectionsweight 1.0 | 8 | 6 | 6 | 7 |
This one would ship with notes. Proof is the weakest row, so that's where you'd start.
08Score My Copy
Paste in copy you've already written and it'll tell you the truth about it.
It grades the copy against the frameworks and the CDIC rubric and hands back rewrites. It also runs an honesty check for the four things that get copy in trouble: research claims the science doesn't support, proof that looks made up, fake scarcity, and refund or cancel terms hidden from the reader.
Sample copy, before
Scientists say 95% of buying decisions happen in the subconscious.Unsupported research claim
Join 10,000+ happy students.Proof that looks invented
Only 3 spots left tonight!Fake scarcity
Cancel anytime*Hidden cancel terms
Rewritten
Fast feelings shape how people read the rest of a message, so lead with the one your product creates.
212 students have finished it. Dana R. booked her first three clients the month she did.
The price goes up on December 1, when the spring cohort opens. Here's why.
$97 a month. To cancel, open Account, then Billing, then Cancel. No call, no email.
09The psychology behind it
101 research-backed moves, and it knows which ones are real.
Under every generation sit moves drawn from 45 research topics, each one graded by the evidence with the original study cited. Only A and B grades get described to your reader as research. It never cites retracted work.
- A
Robust
The evidence is strong, so it leans on it.
- B
Solid but conditional
Real but smaller, so it treats it like something to test.
- C
Contested
It uses the safe part and never calls it proven.
- P
Practitioner model
Copywriters swear by it, and it never pretends it is science.
- X
Not supported
It keeps the useful writing habit and drops the theory.
10Who it is for
Built for people who care what their copy says.
This is for you if
- You write copy every week and you're tired of starting from a blank page.
- You want copy in your own brand voice, built on frameworks that have sold for decades.
- You run offers, launches or ads and need emails, pages and scripts that line up.
- You want an honest second opinion on copy you've already written.
This is not for you if
- You want it to invent proof, numbers or deadlines. It won't.
- You won't fill in a brief. Everything it writes starts from yours.
- You want to trick people. The honesty check will flag it.
11Proof
Here's what's sitting behind the machine.
- $75M+
- in revenue generated for my clients
- 19
- asset types, plus Score My Copy
- 45
- research topics under the moves, each graded
Built on the work of
- Eugene Schwartz
- Gary Halbert
- Gary Bencivenga
- John Carlton
- Robert Collier
- Joe Sugarman
- Clayton Makepeace
- Michael Masterson and John Forde
It's one price, and you get every asset type.
The Copy Machine
Your AI copywriter
$97 a month
- All 19 asset types
- Copywriting Combinations, picked by you or by your reader's awareness
- The anti-AI pass on every draft
- Score My Copy with the CDIC grid and the honesty check
- Your brief saved once, used everywhere
- 101 graded research moves under every line
- Every asset you generate saved and editable
Right after checkout you get one chance to add The Ultimate Copywriting System for $997, on the same card. Already own the course? Your first 30 days of the machine came with it.
12Questions
Questions people ask before they start.
Does it make things up?
No. It won't invent testimonials, numbers, studies, guarantees, deadlines or scarcity. If your brief is missing something, it leaves a bracketed slot so you can fill it with the truth.
What is a combination?
One lead, one hook, one journey, up to three frames, one stack and one close. Those are the building blocks every sales page, email and ad is made of. Different combinations make different pieces of copy from the same brief.
What do I need to start?
A brief. Your product (what it is, the price, what's included, your real proof), your reader (pains, desires, objections, their exact words) and your brand voice. You fill it in once.
Do I need The Ultimate Copywriting System?
No, the machine works on its own. The course is the education half: it teaches the same system the machine runs, so you'll know why it wrote what it wrote and how to fix a draft fast. Right after you start the machine you get one chance to add the course for $997, on the card you just used. Take it or skip it.
What is the CDIC score?
Clarity, Desire, Interest, Conversion. Each section of your copy gets scored on all four, the sections are weighted by how much of the sale they carry, and a few hard gates (made-up proof, fake urgency, dashes, AI tells) cap the score at 59 if they fail. It tells you which section to fix first.
How much can I generate?
Up to 30 generations an hour.
Will it sound like my brand?
It writes in the voice you describe in your brief, with your words to avoid and your main call to action. The more of your reader's own words you give it, the more human it sounds.
13The decision
So, what do you want to do?
You can keep prompting a chatbot and cleaning up what it hands back. Or you can give one brief to a machine built on a real copywriting system, and get copy that's already been cleaned and scored before it reaches you.
If you're on the fence, start anyway. Your first asset takes a few minutes, and you'll know pretty quickly whether it's for you.
Mikhail
