Relic 21 of 25 · The Sun Disc
Launch Calendar
Aten, the radiant disc whose rays reach every corner of the land.
Every email, post and ad for your next launch, day by day.
The shape of a launch
A launch is three short seasons. Warm-up builds the belief that the problem is worth solving now. Open cart makes the offer and answers every objection. Close gives a real reason to decide. Most launches underperform because the warm-up was skipped and the cart opened to a cold list.
| Phase | Days | Goal | Measure |
|---|---|---|---|
| Warm-up | −14 to −1 | Attention and a waitlist | Waitlist sign-ups, replies |
| Open cart | 0 to 5 | Sales from the most ready | Sales, page visits, checkout starts |
| Close | 6 to 7 | Decisions from the undecided | Sales in the final 48 hours |
| After | 8+ | Onboard buyers, keep the rest warm | First wins, refunds, feedback |
Your dates
Warm-up starts [date]. Cart opens [date] at [time]. Cart closes [date] at [time, timezone].Day by day
Day 0 is the day the cart opens. Adapt the channels to where your audience is, but keep the order.
| Day | Social post | Ads | |
|---|---|---|---|
| −14 | Story: why this problem matters to you | Contrarian take on the problem | Start warm-up content ads to cold audiences |
| −12 | The biggest mistake people make with it | Mistake carousel | Same |
| −10 | A free how-to: one quick win | How-to video | Add the best warm-up post as an ad |
| −8 | Proof: a before and after | Proof post | Retarget engagers to the waitlist |
| −7 | Announce: something is coming, join the waitlist | Waitlist announcement | Waitlist ads to warm audiences |
| −5 | Your mechanism, explained | Mechanism video | Same |
| −3 | Questions answered so far | Q&A post or live | Same |
| −1 | "Tomorrow at [time]" to the waitlist | Countdown story | Reminder ad to the waitlist |
| 0 | Doors open: the full offer (send twice: morning and evening to non-openers) | Launch post | Offer ads to waitlist, engagers, site visitors |
| 1 | Every component, explained | Inside look | Offer ads + testimonial ads |
| 2 | Objection 1: time, money or "will it work for me" | Objection post | Objection ads |
| 3 | Case study or customer story | Testimonial post | Same |
| 4 | FAQ email | FAQ carousel | FAQ ad to checkout abandoners |
| 5 | Bonus deadline or fast-action reminder (only if real) | Behind the scenes | Retarget page visitors |
| 6 | "24 hours left" | Countdown | Deadline ads |
| 7 a.m. | "Closing tonight": the short version of the offer | Final call post | Deadline ads, raised budget |
| 7 p.m. | "3 hours left" | Story countdown | Same |
| 7 late | "Last hour", two lines and a link | Story | Same |
| 8 | Buyers: welcome. Non-buyers: "doors closed" and what comes next | Thank-you post | Turn off launch ads |
Subject lines to fill in
| Day | Template | Yours |
|---|---|---|
| −14 | why I stopped [common practice] | |
| −7 | something new for [audience] (waitlist inside) | |
| −1 | tomorrow, [time] | |
| 0 | [Product] is open | |
| 2 | "I don't have time for this" | |
| 3 | how [customer] got [result] | |
| 6 | 24 hours | |
| 7 | closing tonight |
Assets to finish before day −14
- Sales page live and checked on a phone.
- Checkout tested with a real payment and a refund.
- Waitlist page and its confirmation email.
- All launch emails written and scheduled, with a segment that removes buyers from sales emails the moment they buy.
- Ad creative for warm-up, waitlist, offer, objection and deadline stages.
- Retargeting audiences built: engagers, waitlist, page visitors, checkout abandoners.
- Welcome email and onboarding for buyers.
- A real deadline: the price, bonus or availability that actually changes at close.
Numbers to check each day
| Day | Waitlist / visits | Checkout starts | Sales | Ad spend | Notes |
|---|---|---|---|---|---|
| 0 | |||||
| 1 | |||||
| 2 | |||||
| 3 | |||||
| 4 | |||||
| 5 | |||||
| 6 | |||||
| 7 |
Many checkout starts and few sales points to the checkout page or price. Many visits and few checkout starts points to the sales page. Few visits points to the emails and ads.
After the doors close
- Send buyers straight into onboarding so the first win happens in week one.
- Ask non-buyers one question: "What stopped you?" Their answers write your next launch.
- Write down what sold, on which day, from which email or ad.
- Keep non-buyers on a regular content schedule until the next launch.
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