Content Calendar
Ra, the sun god, creator of all things, reborn every morning.
A calendar that turns one idea into thirty posts.
One idea, thirty posts
Running out of things to say is rarely the problem. Saying each thing only once is. A single strong idea can carry a month of content if you turn it through different angles and formats. Your audience needs to meet the same idea many times before it sticks.
Your core idea for the month
The one belief I want my buyer to hold by the end of the month is…A good core idea is a belief your buyer must hold before they buy from you. If they believed it already, they would be closer to buying.
The angle grid
Six angles × five formats = thirty posts. Write one line per cell. You will not use every cell the same week, but you will never stare at a blank page.
| Angle | What it does | Prompt to write it |
|---|---|---|
| Story | Shows the idea happening to a real person | "The moment I realised…" |
| Mistake | Names what the reader is doing wrong now | "Most people try to fix this by…" |
| How-to | Gives one usable step | "Do this in the next 10 minutes…" |
| Contrarian | Breaks a common belief | "Everyone says X. Here is why that is backwards." |
| Proof | Shows a before and after, a screenshot, a breakdown | "Here is what changed when…" |
| Question | Answers what buyers ask in DMs and on calls | "Someone asked me…" |
| Angle | Short video | Carousel | Text post | Story / poll | |
|---|---|---|---|---|---|
| Story | |||||
| Mistake | |||||
| How-to | |||||
| Contrarian | |||||
| Proof | |||||
| Question |
Worked example: one idea through six angles
Core idea: "Your offer, not your ads, is why your ads do not work."
- Story: the campaign that failed with three agencies, then worked after one change to the guarantee.
- Mistake: "You are testing 40 ad creatives on an offer nobody wants."
- How-to: the three-question offer test to run before you spend another dollar.
- Contrarian: "Better targeting will not save a weak offer."
- Proof: side by side of the old offer and the new one, line by line.
- Question: "How do I know if it is the offer or the ad?" answered in 60 seconds.
The 30 day calendar
Each week moves the reader one step: notice the problem, understand it, trust you, act. The last column is the call to action. Most posts ask for nothing or for a small action like a save; about one in five asks for a call.
| Day | Angle | Format | Call to action |
|---|---|---|---|
| 1 | Contrarian | Short video | Follow for the rest |
| 2 | Mistake | Carousel | Save this |
| 3 | Story | Text post | None |
| 4 | Question | Story / poll | Vote |
| 5 | How-to | Reply with your answer | |
| 6 | Proof | Carousel | None |
| 7 | Story | Short video | Comment a keyword for the guide |
| 8 | Mistake | Text post | None |
| 9 | How-to | Short video | Save this |
| 10 | Question | Carousel | Send to a friend |
| 11 | Contrarian | None | |
| 12 | Proof | Short video | Book a call |
| 13 | Story | Story / poll | Vote |
| 14 | How-to | Carousel | Comment a keyword for the guide |
| 15 | Mistake | Short video | None |
| 16 | Contrarian | Text post | None |
| 17 | Proof | Book a call | |
| 18 | Question | Short video | Ask your question below |
| 19 | Story | Carousel | None |
| 20 | How-to | Text post | Save this |
| 21 | Proof | Story / poll | DM me a word |
| 22 | Contrarian | Short video | None |
| 23 | Mistake | Reply with your answer | |
| 24 | Story | Short video | Book a call |
| 25 | How-to | Story / poll | Vote |
| 26 | Question | Text post | None |
| 27 | Proof | Carousel | Book a call |
| 28 | Contrarian | Carousel | Save this |
| 29 | Question | Book a call | |
| 30 | Story | Short video | Book a call |
Batch it in one afternoon a week
Write (60 minutes)
Write the seven posts for the week as plain text first, straight from the grid. Hook, three to five lines of body, call to action.
Record (45 minutes)
Film every short video in one sitting, same outfit and setup. Read the hook off a card, then talk. Two takes maximum.
Design (45 minutes)
Carousels from one saved template: cover slide with the hook, one point per slide, last slide with the call to action.
Schedule (15 minutes)
Load the week into your scheduler. Leave one slot open for something timely.
End of month review
| Question | Your answer |
|---|---|
| Which angle got the most saves and shares? | |
| Which post produced DMs, replies or calls? | |
| Which format was easiest to produce? | |
| What did people ask in comments that could be next month's idea? | |
| Which three posts deserve to be remade next month in a new format? |
Want this built for you instead of by you?
Return to the vault